Erin Brings a Lifetime of Top-Tier Entertainment Industry Experience

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Erin's indomitable spirit fueled a hugely successful 30-year career in the music and entertainment industries, including many years as a top-rated host on industry leading, major market stations including KROQ/Los Angeles, WMMR/Philadelphia, and WXPN/World Cafe. While at 'MMR, Erin's executive prowess was awarded no fewer than four times when two of the radio industry's preeminent trade mags named her #1 Major Market Music Director in America!

In addition to a great ear for hit songs, Erin's event coordination skills facilitated hundreds of large-scale concerts and promotions with artists from AC/DC to ZZ Top. Her highly desired command of no-nonsense logistics landed her on the event production team of the 2000 Republican National Convention in Philadelphia. She also produced many events for the Mid-Atlantic Chapter of the legendary GRAMMYS!

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Erin's entrepreneurial abilities are best evidenced by the success of her business, Roccer Mom LLC, launched in 2008, the cornerstone of which is Rock & Roll After School, a music education platform for kids and teens in the Philadelphia area.

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Ms. Riley also spent time as the Director of Marketing & Publicity for the legendary Wilma Theater, an icon of the Philadelphia arts community.

EXPERIENCE

2008-Present

Event Producer & Community Theater

ROCCER MOM, LLC

2019 PHILADELPHIA MUSIC ALLIANCE GALA
Event Coordinator for induction ceremony featuring The Philadelphia Orchestra, The Hooters, The O'Jays, Evelyn "Champagne" King, WMMR's Pierre Robert, music industry exec Jody Gerson, and philanthropist Dorrance "Dodo" Hamilton, hosted by Mark Goodman, during afternoon ceremonies along the Avenue of the Arts and grand gala event at The Bellevue.

METHACTON COMMUNITY THEATER
The Addams Family - Production Crew - July 2019

Lend Me A Tenor - Stage Manager - March 2020

2008-2018

Entrepreneur

ROCK & ROLL AFTER SCHOOL was designed to be a safe home away from home for kids and teens to learn about and play music, make friends, create their own songs, improve social skills and build confidence in both themselves and their abilities. Opened in 2009, Rock & Roll After School served thousands of students in its 10 years of operation and was featured on both CNN and PBS.

1999-2000

Dir. of Marketing & Advertising

THE WILMA THEATER

Coordinated annual subscriptions, single ticket and group ticket sales campaigns while simultaneously managing press relations, promotions, and marketing budgets.

Directed the design and distribution of marketing materials, placed local and national advertising, and managed direct mail and telemarketing campaigns.

1996-1999

Executive Director

THE NATIONAL ACADEMY OF RECORDING ARTS & SCIENCES - GRAMMYS

Established Mid-Atlantic office for the GRAMMYS. Responsible for recruitment, training and leadership of non-profit board.

Planned and executed ongoing membership development and retention programs including extensive outreach and professional education programs serving over 10,000 attendees. Established coalitions within the local arts community, government and education organizations.
 

Responsible for annual operating and special projects budgets.  Local coordinator for national outreach programs.

EVENTS

2018

Event Producer

WMMR 50TH ANNIVERSARY REUNION

Worked with Station Manager and Promotions Department to conceive event style, schedule and flow. Identify and select venue for major market radio station alumni event at The Fillmore in Philadelphia. Designed EVite, managed guest list, invitee questions and communications. Negotiated venue trade agreement, in-kind donations, decorations, booked speakers and coordinated travel. On site event management. 

2015

Event Producer

SIGMA SOUND STUDIOS HISTORICAL PLAQUE

Drafted and submitted proposal to secure nomination for inclusion in PA Historical Sites with marker installation for legendary Philly recording studio, Sigma Sound, the home of "TSOP" (The Sound Of Philadelphia). Managed event guest list, acted as liaison to the City of Philadelphia for marker installation, street closures, live radio broadcast, ground transportation to after-party, live music booking and production, luncheon, booked guest speakers.

1983-2008

Event Producer/ Project Manager

GRAMMY in the Schoolc • Mellon Jazz Festival •  GRAMMY Festival • Republican National Convention 2000 • Annual Governors Award to Mayor Ed Rendell/ Kenny Gamble and Leon Huff •  Professional Education & Music Programs • Philadelphia Music Alliance Hall of Fame Gala/ Silent Auction • Future Fest ‘99  with The Roots •  1994 & 1995 WXPN Singer Songwriter Weekends • World Cafe • National Gospel Conference/ Philadelphia Convention Center • Philadelphia Music Conference • Golf EXPO - Valley Forge Convention Center • WMMR-FM - 20th Anniversary Concert - Philadelphia Spectrum • The "Morning Zoo” live from Atlantic City • Louie Louie Parades

MUSIC INDUSTRY

EXPERTISE

ENGAGE

Erin's history speaks for itself; a successful major market radio host and programming executive, a concert/event producer from The Allman Brothers to a Republican National Convention, enviable entrepreneurial skills, an in-demand logistician, and... and...and...

Long before entering the entertainment industry as an adult, Erin spent years as a child actor appearing in national TV spots for many instantly recognizable, national brands like Excedrin and Sani-White, for example. Now, Erin's work with the Wilma Theater and others has rekindled the interest she once held in her first love...Community Theatre, and she is well versed in all facets thereof from acting to wardrobe.

From concept to execution, Erin is a whirlwind of efficiency, squeezing the last ounce of value from every penny ensuring successful results every time. It could truly be argued, Erin is one of those people who could draw blood from a stone! Her unparalleled networking ability makes for excellent relationship building (an asset for every business) and her devotion to excellence means success every time.

Contact Erin today and let the magic begin!

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